TLAs - WTF?! |
I remember (it seems like a long time ago now) when I started reading blogs, way back when, a long time ago in a planet far far away, and definitely before I'd even considered writing one myself.
The TLAs (Three Letter Acronyms) that bloggers used drove me MENTAL. I had no idea what they all meant. And they've started sneaking their way into my blogs too, - it's a slippery slope! So, here's a quick-n-dirty guide to some you might see in a few blogs out there.
SA(s) | No, nothing to do with the British Special Air Service, this means Sales Assistant(s) |
OC, O/C | On Counter |
MC, MUC | Make(up) counter (I've only seen this in 2 places ever, but it bugged the life out of me. I've come to the conclusion that it was a particular blogger's own shorthand. How and ever, as it annoyed me so much, I've included it here). |
MUA(s) | Make Up Artist(s) |
AW, A/W | Autumn/Winter. That special time of year which serves only to feed into Christmas and then back into Summer, via the pseudo-season of Spring. |
OT, O/T | On-trend. You're more likely to see this in fashion blogs, but it crops up in beauty blogs too, and refers to the current season's trend shades or tendencies |
ATM | Nope, I'm not talking about withdrawing cash. It means At the moment. Not strictly a beauty blogger one, but I have been guilty of using it. |
OTT | Also not really an MUA/blogger thig per se, it means over-the-top |
GWP | Gift with purchase |
BNT, BNWT | This one is largely going to be seen on a re-seller site, and it means Brand New (with) tags |
BNWOT | Ditto, but this time, Brand New With Out Tags. |
FS, HS, TS, SS | Usually refers to Full Size, Half Size, Travel Size, Sample Size |
LE | I am most definitely guilty of abusing this one! It means Limited Edition and refers to something which is available for a limited time period only, until stocks run out. MAC is irritatingly annoyingly guilty of having LE items in their collections. |
SS, S/S | Spring/Summer. We tolerate the Spring. We like the Summer. The "royal" we :-) |
MSF | Usually used to shorten MAC's Mineralized Skin Finish (powder) product |
So there you have it. I'm sure there's a bunch more that I haven't thought of... please feel free to add more in the comments below!!!
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